Lee Tae Bak (Jin Goo) plays a young guy who only finished in high school diploma but is extremely talented in drawing. He came up to Seoul from the countryside and start out as the hardworking young guy who hands out ads in the street by wearing those sandwich boards. Lee Tae Bak then eventually overcome all difficulties and succeed in the advertising world. Meanwhile, Baek Ji Yoon (Park Ha Sun) will plays his primary love interest.

Go Ae Ri (Han Chae Young) plays a confident and sexy Executive in a advertising company. In order to achieve her dream, she throws away her past and her love. Eddie Kang (Jo Hyun Jae) will plays a cool-headed advertising executive. He’s described as an elite who has swept many medals at international advertising contests and he’s also a strategist who has the power to overcome obstacles.